Larissa Wasyliw | eTail Toronto

Larissa Wasyliw

Larissa Wasyliw

Vice President of eCommerce & Marketing Ren's Pets
Larissa Wasyliw

Day One, Tuesday, Oct. 7

11:30 AM Keynote Panel: Turning Data into Action: The Building Blocks for a Successful AI Strategy

To move AI from pilot projects to enterprise-scale impact, retailers must build the infrastructure, culture, and strategy to turn data into action. We will explore how leading retailers are implementing AI to drive measurable outcomes and overcome organizational barriers to allow AI to work at scale. Learn from real-world retail case studies where AI has moved from concept to competitive advantage.

  • Audit your data strategy to support scalable, real-time AI applications.
  • Break down data silos and build cross-functional systems that fuel AI effectiveness.
  • Integrate AI into core business functions to drive revenue, reduce waste, and enhance agility.
  • Prioritize use cases that deliver quick wins while building toward long-term transformation.
  • Establish governance frameworks that ensure ethical, responsible, and ROI-focused AI deployment.

1:40 PM Track A: Panel: Creating Memorable Retail Experiences That Drive Engagement

The most successful retailers are doubling down on emotional engagement and experiential design. Memorable retail moments — whether online, in-store, or hybrid — are becoming the new battleground for customer loyalty. This session explores how immersive experiences, powered by storytelling, technology, and customer insight, are redefining what it means to “shop.”

Retailers who master the art of experience aren’t just selling products — they’re building anticipation, delight, and brand affinity that keep customers coming back. Learn how to create purposeful, repeatable moments that leave a lasting impact and generate long-term value.

  • Design retail moments that engage the senses and deepen brand connection
  • Incorporate experiential storytelling into both physical and digital touchpoints
  • Leverage emerging tech (AR, gamification, AI) to surprise and delight customers
  • Align immersive experiences with customer expectations and brand identity
  • Measure the impact of experience-driven strategies on loyalty and lifetime value

Check out the incredible speaker line-up to see who will be joining Larissa.

Download The Latest Agenda