Larissa Wasyliw

Vice President, Ecommerce & Marketing Ren’s Pets

Larissa Wasyliw is a results-driven retail professional, with over 15 years experience in marketing and ecommerce. She currently leads the Ecommerce, Marketing, and Customer Loyalty teams for Ren’s Pets, a Canadian specialty pet retailer with 54 stores in Ontario and the Maritimes. In her past, she worked for TSC Stores/Peavey Mart in marketing and ecommerce roles.

Larissa’s focus is on growing the Ren’s business as a premier omnichannel retailer, as Ren’s executes a fast-paced expansion plan with bricks n mortar stores while investing heavily in their online presence. She excels at strategic ecommerce planning, driving brand awareness, understanding customer loyalty, and executing omni-channel experiences. Larissa has transformed Ren’s marketing program using a digital-first approach, and sky-rocketed their ecommerce program to historic best sales while building a new customer & loyalty department for the organization.