eTail Canada 2020

Hyatt Regency Toronto, ON


Laura Manes, Vice President, Strategy, Innovation and Enterprise Analytics at LCBO

Laura Manes

Vice President, Strategy, Innovation and Enterprise Analytics

Check out the incredible speaker line-up to see who will be joining Laura.

Download The Latest Agenda

Day 3: Customer Loyalty: How To Bring Your Customers Further Into Your Brand

Wednesday, May 6th, 2020

8:00 AM You Can’t Buy Love: Redefining Real Loyalty

We know more about customers than ever before, but how are retailers using that information to improve the customer experience? The LCBO has been re-thinking how it uses loyalty data, customer segmentation and insights to better serve its most important customers.
What you’ll learn:

  • Why the traditional approach to ‘loyalty’ no longer meets customer expectations
  • How the LCBO is using customer insights to build new services that customers want and need
  • How other retailers can rethink how they provide value for money—beyond just products and points—to build real and lasting customer relationships

Our Sponsors: