Laura Manes is deeply passionate about creating extraordinary retail customer experiences. She has been helping businesses tackle their tough strategic challenges for 13 years, first as a strategy consultant at Bain & Company and Jackman Reinvention Inc., and currently as Vice President of Strategy, Innovation and Enterprise Analytics at the LCBO. Some of her notable projects currently include piloting the launch of On-Demand Delivery of beverage alcohol in Ontario, and building the future vision for the LCBO’s beloved Vintages wines program. She has expertise in customer experience redesign, brand-led competitive strategy, integrated strategic planning and innovation. Laura holds an MBA from the Rotman School of Management and loves traveling the world to find new and delicious things to eat and drink.