Laura Manes

Vice President, Strategy, Innovation and Enterprise Analytics
LCBO

Laura Manes is deeply passionate about creating extraordinary retail customer experiences. She has been helping businesses tackle their tough strategic challenges for 13 years, first as a strategy consultant at Bain & Company and Jackman Reinvention Inc., and currently as Vice President of Strategy, Innovation and Enterprise Analytics at the LCBO. Some of her notable projects currently include piloting the launch of On-Demand Delivery of beverage alcohol in Ontario, and building the future vision for the LCBO’s beloved Vintages wines program. She has expertise in customer experience redesign, brand-led competitive strategy, integrated strategic planning and innovation. Laura holds an MBA from the Rotman School of Management and loves traveling the world to find new and delicious things to eat and drink.

Check out the incredible speaker line-up to see who will be joining Laura.

Download The Latest Agenda

Day 3: Customer Loyalty: How To Bring Your Customers Further Into Your Brand

Wednesday, May 6th, 2020

8:00 AM You Can’t Buy Love: Redefining Real Loyalty

We know more about customers than ever before, but how are retailers using that information to improve the customer experience? The LCBO has been re-thinking how it uses loyalty data, customer segmentation and insights to better serve its most important customers.

What you’ll learn:

Why the traditional approach to ‘loyalty’ no longer meets customer expectations
How the LCBO is using customer insights to build new services that customers want and need
How other retailers can rethink how they provide value for money—beyond just products and points—to build real and lasting customer relationships

eTail Canada 2020

Laura Manes

Day 3: Customer Loyalty: How To Bring Your Customers Further Into Your Brand

8:00 AM You Can’t Buy Love: Redefining Real Loyalty

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