eTail Canada 2020

Hyatt Regency Toronto, ON

1-888-482-6012

Laura Manes, Vice President, Strategy, Innovation and Enterprise Analytics at LCBO
LCBO Logo

Laura Manes


Vice President, Strategy, Innovation and Enterprise Analytics
LCBO

Check out the incredible speaker line-up to see who will be joining Laura.

Download The Latest Agenda

Day 3: Customer Loyalty: How To Bring Your Customers Further Into Your Brand

Wednesday, May 6th, 2020


8:00 AM You Can’t Buy Love: Redefining Real Loyalty

We know more about customers than ever before, but how are retailers using that information to improve the customer experience? The LCBO has been re-thinking how it uses loyalty data, customer segmentation and insights to better serve its most important customers.
What you’ll learn:

  • Why the traditional approach to ‘loyalty’ no longer meets customer expectations
  • How the LCBO is using customer insights to build new services that customers want and need
  • How other retailers can rethink how they provide value for money—beyond just products and points—to build real and lasting customer relationships

Our Sponsors: