The ecommerce tech stack isn’t just a behind-the-scenes necessity — it’s a strategic growth engine. A well-orchestrated stack can unlock speed, personalization, flexibility, and innovation. But with a crowded tech landscape and rapidly evolving capabilities, how do you choose the right tools, avoid integration nightmares, and future-proof your digital foundation?

You will leave with a practical guide to architecting an ecommerce tech stack that scales with your business and drives real results.

• Audit their current stack to identify gaps, redundancies, and underperforming tools.
• Align tech decisions with business goals across CX, operations, marketing, and merchandising.
• Evaluate best-of-breed vs. all-in-one platforms and understand when to build vs. buy.
• Integrate systems intelligently to enable data flow, personalization, and automation.
• Prioritize flexibility and modularity to future-proof against shifting customer and business needs.
• Learn from real-world examples of retailers who scaled faster and smarter with the right stack strategy.

A highlight of eTail Toronto, roundtable discussions are your best opportunity to deep-dive into 2x 30-minute discussions and idea-share with your peers.  

Table 1: Taming Your Tech Stack: How to Prioritize the Right Updates at the Right Time 

Lee Trotter, Director, Digital Engagement, Data Realm 

Table 2: From Siloed to Strategic: How Big Retail Can Master the Modern Search Experience

With multiple agencies, platforms, and departments touching your search strategy, how confident are you that all those efforts are working together to help you own the Search Engine Results Page?

Adam Luck, Managing Director, Canada, DAC

Bhavin Prashad, Associate Vice President of Digital Media, DAC

We will learn from a panel of leading retailers who leverage the power of customer insights to fuel innovation, enhance personalization, and optimize every touchpoint of the customer journey. From product development to loyalty programs, discover how actionable data is fueling sustainable growth.

• Utilize customer data to shape product offerings, marketing campaigns, and store experiences
• Leverage behavioral insights and purchase data to enhance personalization and targeted messaging
• Align data insights with strategic objectives to create seamless, omnichannel customer journeys
• Harness AI and machine learning to predict trends and anticipate customer needs with precision