Lee Trotter

Director of Digital Engagement Data Realm

Lee Trotter is a seasoned digital engagement leader with over a decade of experience driving innovation in e-commerce, composable architecture, and headless CMS solutions. As Director of Digital Engagement at Data Realm Software, Lee empowers clients to transform their digital ecosystems through cutting-edge, scalable technologies.

Prior to joining Data Realm, Lee held senior roles at EPAM Systems, Bold Commerce, and Elastic Path Software, where he led technical sales, presales strategy, and product experience initiatives. His leadership has consistently bridged the gap between complex technical solutions and business value, earning him recognition for his clarity, authenticity, and ability to lead under pressure. He has certifications in Headless Shopify and, is known for mentoring teams and fostering innovation in fast-paced environments.

Day One, Tuesday, Oct. 7

2:45 PM Building A Winning Tech Stack That Drives Growth And Innovation

The ecommerce tech stack isn’t just a behind-the-scenes necessity — it’s a strategic growth engine. A well-orchestrated stack can unlock speed, personalization, flexibility, and innovation. But with a crowded tech landscape and rapidly evolving capabilities, how do you choose the right tools, avoid integration nightmares, and future-proof your digital foundation?

You will leave with a practical guide to architecting an ecommerce tech stack that scales with your business and drives real results.

  • Audit their current stack to identify gaps, redundancies, and underperforming tools.
  • Align tech decisions with business goals across CX, operations, marketing, and merchandising.
  • Evaluate best-of-breed vs. all-in-one platforms and understand when to build vs. buy.
  • Integrate systems intelligently to enable data flow, personalization, and automation.
  • Prioritize flexibility and modularity to future-proof against shifting customer and business needs.
  • Learn from real-world examples of retailers who scaled faster and smarter with the right stack strategy.

Check out the incredible speaker line-up to see who will be joining Lee.

Download The Latest Agenda