Lee Trotter

Director, Digital Engagement Data Realm

Lee Trotter is a seasoned digital engagement leader with over a decade of experience driving innovation in e-commerce, composable architecture, and headless CMS solutions. As Director of Digital Engagement at Data Realm Software, Lee empowers clients to transform their digital ecosystems through cutting-edge, scalable technologies.

Prior to joining Data Realm, Lee held senior roles at EPAM Systems, Bold Commerce, and Elastic Path Software, where he led technical sales, presales strategy, and product experience initiatives. His leadership has consistently bridged the gap between complex technical solutions and business value, earning him recognition for his clarity, authenticity, and ability to lead under pressure. He has certifications in Headless Shopify and, is known for mentoring teams and fostering innovation in fast-paced environments.

Day One, Tuesday, Oct. 7

2:10 PM Track A: Building A Winning Tech Stack That Drives Growth And Innovation

You’re invited to an insightful fireside chat focused on evaluating and evolving your tech stack to meet today’s digital demands. Is a full transformation necessary - or could strategic tweaks solve your current challenges? This session will help you assess your readiness for change, understand the key questions to ask, and outline a strategic approach that aligns your technology with business goals and customer expectations.

By gaining clarity on your current stack and what’s needed to meet customer demands, you’ll save time, reduce costs, and deliver the best-in-class solutions your brand deserves.

3:30 PM Interactive Roundtable Discussions

A highlight of eTail Toronto, roundtable discussions are your best opportunity to deep-dive into 2x 30-minute discussions and idea-share with your peers.

Table 1: Taming Your Tech Stack: How to Prioritize the Right Updates at the Right Time

An interactive roundtable led by Lee Trotter and Tovi Heilbronn to help brands evaluate and optimize their tech stack, leaving participants with a clear framework and actionable plan for digital growth.

Lee Trotter, Director, Digital Engagement, Data Realm

Tovi Heilbronn, Principal Consultant, Uncork Solutions

Table 2: From Siloed to Strategic: How Big Retail Can Master the Modern Search Experience

With multiple agencies, platforms, and departments touching your search strategy, how confident are you that all those efforts are working together to help you own the Search Engine Results Page?

Adam Luck, Managing Director, Canada, DAC

Bhavin Prashad, Associate Vice President of Digital Media, DAC

Table 3: Small Steps to Make you Mighty - Retail Commerce

Lee Kaufman, Managing Partner, HOOPLAH

Jordan Medwid, Marketing Manager, apetito

Table 4: You Should Know Your Customers Better Than Google!

Tech giants know your customers better than you do. That needs to change. In this interactive roundtable hosted by Ario, we’ll explore what’s possible if you had 100x more customer data — from your own shoppers and even your competitors’ — and how that changes the way you personalize, target, and grow.

Sumit Agarwal, Co-Founder & CEO, Ario

Uwe Stueckmann, Partner & Co-founder Innovate Marketing, former CMO, Loblaws, Shoppers Drug Mart, Parkland