Lily Varon

Analyst - Digital Business Strategy Forrester Research

My research focuses on the strategies and technologies firms need to win, serve, and retain customers in the age of digital business, including recurring customer and billing management solutions, the translation and localization of global websites, and the commerce service providers helping firms transform their commerce experiences. My research also analyzes consumer online shopping behavior around the globe, with a particular focus on Asia Pacific and Latin America.

I've been a featured speaker at vendor and industry events and I've contributed to leading publications and programs including CBS News, CMS Wire, CNBC, Forbes, Internet Retailer, The L.A. Times, Luxury Daily, APM's Marketplace, Retail Touchpoints, The Paypers, USA Today, The Wall Street Journal, and ZDNet among others.

Before joining Forrester, I worked as an advocate at an antipoverty nonprofit agency, providing case management for clients in areas such as housing, utilities, insurance, immigration, and financial literacy.

I hold a B.A. in American Cultural Studies from Bates College. I am fluent in Spanish as well as proficient in Portuguese.