Born between 2010 and 2025, Generation Alpha is growing up with smart devices in their hands, AI in their classrooms, and sustainability in their vocabulary. While they may be today’s kids, they’re already influencing household spending—and tomorrow, they’ll be your most powerful consumer. 

We’ll explore the early signals, trends, and behaviors that are defining this next wave of consumers. From brand trust to immersive digital experiences, retail must evolve now to remain relevant tomorrow. 

• Decode the values, expectations, and digital fluency of Gen Alpha 
• Track their influence on parental purchasing decisions today 
• Design retail experiences that reflect how this generation learns, shops, and connects 
• Prepare your brand to meet Gen Alpha on platforms they’ll grow up with—from gaming to social commerce 
• Anticipate the long-term implications of Gen Alpha’s worldview on loyalty, brand storytelling, and commerce 

Today’s customers expect more than personalization — they expect relevance in the moment. Generative AI is unlocking a new frontier in retail, where content, recommendations, and experiences can be tailored in real time based on customer intent, behavior, and context. But turning this promise into performance requires more than just powerful tools — it demands a rethinking of data strategy, content pipelines, and digital infrastructure.

Discover how leading retailers are using GenAI to move beyond segmentation and toward true one-to-one engagement, dynamically delivering personalized experiences that convert browsers into loyal buyers.

• Translate customer signals into actionable, real-time personalization strategies
• Deploy GenAI to generate dynamic content, offers, and experiences at scale
• Integrate first-party data and behavioral insights to enhance predictive accuracy
• Streamline internal workflows by automating content creation and testing
• Measure the business impact of hyper-personalization on engagement and conversion

Today’s consumers aren’t just buying products — they’re investing in experiences. In the age of the Experience Economy, modern shoppers expect more than convenience; they crave connection, personalization, and purpose at every touchpoint. For retailers, this means rethinking not just what they sell, but how they sell — from the first click to delivery.

This session explores how experience-led strategies are reshaping retail, creating stronger emotional loyalty, deeper engagement, and greater differentiation in a crowded marketplace.

• Design immersive experiences that connect emotionally with today’s values-driven shoppers.
• Transform transactional moments into personalized, memorable brand interactions.
• Leverage data and technology to deliver frictionless, anticipatory customer journeys.
• Elevate loyalty programs by shifting from rewards-based to experience-based engagement.
• Integrate brand purpose into every stage of the customer lifecycle to drive deeper affinity.
• Measure the impact of experience-driven strategies on retention, satisfaction, and revenue.