Matthieu Houle | eTail Toronto

eTail Toronto 2025

October 07 - 08, 2025

Hyatt Regency Toronto, ON

Matthieu Houle

Senior Director of Digital Technology ALDO Group

I am digital product executive, with first-hand experience of digital transformation in a senior leadership role. I have assembled and lead a team of 150+ talented product and tech people, working in a start-up culture within a corporate environment. I have launched and am responsible for multiple innovative and award-winning products used by 10M+ monthly unique visitors monthly in Canada, supporting nine-digit annual revenue.


I actively participate in the Montreal start-up community by mentoring entrepreneurs and being an advisor to multiple early-stage companies. I am a self-taught intrapreneur coming from a non-traditional background: from dropping out of college physics, founding an agency and surf magazine in Costa Rica in my early 20’s to be running digital media in a major corporation. In the process, I’ve developed competencies and gathered experience in multiple fields.

Check out the incredible speaker line-up to see who will be joining Matthieu.

Download The Latest Agenda