Michael Sherbut | eTail Toronto

Michael Sherbut

Michael Sherbut

Partner Canada Retail Rains
Michael Sherbut

Day One, Tuesday, Oct. 7

4:30 PM Closing Keynote Panel: Implementing Effective Retail Strategies That Increase Profit & Market Share

As competition intensifies and margins tighten, retailers are under pressure to do more than just survive — they need to grow profitably and gain market share in a rapidly evolving landscape. What separates the retail leaders from the rest? It's the ability to balance short-term performance with long-term strategic bets.

This session unpacks key insights from top-performing retailers who are redefining their playbooks — from pricing and product to personalization and partnerships — to win in today’s dynamic market. Expect practical, data-backed strategies that drive both revenue growth and profitability.

Attendees will leave with high-impact growth levers across digital, store, and omnichannel environments. 

  • Optimize product, pricing, and promotions for both margin and market competitiveness.
  • Activate customer data to increase retention, frequency, and share of wallet.
  • Capitalize on loyalty and membership programs that fuel sustainable, recurring revenue.
  • Balance innovation and efficiency to invest in the right initiatives at the right time.
  • Learn from real-world case studies of retailers who are gaining ground — profitably.

Day Two, Wednesday, Oct. 8

11:40 AM Keynote Panel Discussion: Social Impact Strategies That Increase Engagement And Build Brand Trust

Today’s consumers expect brands to take a stand—but not at the expense of authenticity. In a landscape shaped by conscious consumption and social responsibility, the challenge isn’t just about what your brand supports, but how you do it in a way that aligns with your identity, values, and voice. The most trusted brands are those that lead with purpose while staying true to their core.

This session explores how forward-thinking retail brands are integrating meaningful impact into their business strategies without compromising who they are. From internal alignment to external messaging, we’ll unpack what it takes to walk the line between purpose and brand clarity.

  • Define your brand’s core values and connect them to relevant social impact initiatives
  • Ensure consistency between your external purpose messaging and internal company culture
  • Evaluate partnerships, campaigns, and causes for brand alignment and long-term credibility
  • Activate purpose-driven storytelling that builds emotional connection with customers
  • Avoid the trap of performative purpose by staying grounded in brand truth
  • Measure the impact of values-based initiatives on brand equity and customer loyalty

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda