Michael Sherbut | eTail Toronto

Michael Sherbut

Michael Sherbut

Partner Canada Retail Rains
Michael Sherbut

Day One, Tuesday, Oct. 7

4:50 PM Closing Keynote Panel: Implementing Effective Retail Strategies That Drive LTV

As competition intensifies and margins tighten, retailers are under pressure to do more than just survive — they need to grow profitably and gain market share in a rapidly evolving landscape. What separates the retail leaders from the rest? It's the ability to balance short-term performance with long-term strategic bets.

This session unpacks key insights from top-performing retailers who are redefining their playbooks — from pricing and product to personalization and partnerships — to win in today’s dynamic market. Expect practical, data-backed strategies that drive both CLV and profitability.

Attendees will leave with high-impact growth levers across digital, store, and omnichannel environments.

  • Optimize product, pricing, and promotions for both margin and market competitiveness.
  • Activate customer data to increase retention, frequency, and share of wallet.
  • Capitalize on loyalty and membership programs that fuel sustainable, recurring revenue.
  • Balance innovation and efficiency to invest in the right initiatives at the right time.


Day Two, Wednesday, Oct. 8

2:00 PM Panel: Authenticity at Scale: How to Stay Genuine Across Channels and Markets

In today’s fragmented retail environment, customers demand consistency and authenticity from brands — no matter where, how, or when they engage. Yet scaling authenticity across global markets, digital platforms, and retail experiences is easier said than done. This session will explore how leading brands stay true to their core identity while adapting to diverse audiences and evolving expectations.

  • Examine the role of authenticity in building lasting trust across diverse customer segments.
  • Integrate CSR and social impact initiatives to demonstrate authentic values that deepen customer trust and loyalty.
  • Identify the risks of inconsistency when scaling brand voice and values.
  • Apply frameworks for aligning digital, in-store, and partner-led channels around a unified brand truth.
  • Leverage local market insights to adapt messaging without losing brand integrity.
  • Explore technology and AI tools that can help scale personalization while keeping interactions genuine.

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda