If your ecommerce strategy feels reactive, it’s time to rethink the playbook. Ecommerce has never evolved faster—or been more unpredictable. Between shifting consumer behaviors, rising acquisition costs, emerging channels, and constant tech disruption, today’s ecommerce leaders need more than a playbook. Learn how to stay agile and customer-centric in a rapidly changing environment.

• Audit your current ecommerce strategy for flexibility, scalability, and risk
• Integrate emerging technologies like AI, live commerce, and conversational shopping
• Diversify your acquisition and retention strategies across paid, owned, and earned channels
• Strengthen your data infrastructure to power personalization and predict trends
• Align internal teams and partners to move faster and innovate smarter
• Invest in capabilities that support long-term growth over short-term wins

The most successful retailers are doubling down on emotional engagement and experiential design. Memorable retail moments — whether online, in-store, or hybrid — are becoming the new battleground for customer loyalty. This session explores how immersive experiences, powered by storytelling, technology, and customer insight, are redefining what it means to “shop.”

Retailers who master the art of experience aren’t just selling products — they’re building anticipation, delight, and brand affinity that keep customers coming back. Learn how to create purposeful, repeatable moments that leave a lasting impact and generate long-term value.

• Design retail moments that engage the senses and deepen brand connection
• Incorporate experiential storytelling into both physical and digital touchpoints
• Leverage emerging tech (AR, gamification, AI) to surprise and delight customers
• Align immersive experiences with customer expectations and brand identity
• Measure the impact of experience-driven strategies on loyalty and lifetime value