eTail Canada 2019

07 - 09 May, 2019

Hyatt Regency Toronto, ON

Nancy Modrcin


Vice President, Marketing
Metro Inc.


1:20 PM You’ve Got to Show Me Love: Approaches for Nurturing Your Affiliates and Influencer Relationships

Affiliate marketing is proving to be a powerful tool when it comes to visibility, acquisition, sales, customer retention and loyalty.   Taking a proactive approach to mobilizing what can effectively be an external salesforce can help your company leverage the power of social media while staying on brand.  This discussion will go beyond the superficial “here is x dollars for a post” transaction that has lost the impact it once had to a more nuanced, and dare we say, satisfying approach to working with these  fab fresh voices.
  • Picking your influencers with an eye to ensuring they are on theme
  • Ex. Amazon affiliates can create their own stores
  • It’s about more than money – what are companies doing beyond commission to connect with affiliates 
  • Making the approach easier 



Check out the incredible speaker line-up to see who will be joining Nancy.

Download The Latest Agenda