Born between 2010 and 2025, Generation Alpha is growing up with smart devices in their hands, AI in their classrooms, and sustainability in their vocabulary. While they may be today’s kids, they’re already influencing household spending—and tomorrow, they’ll be your most powerful consumer.

We’ll explore the early signals, trends, and behaviors that are defining this next wave of consumers. From brand trust to immersive digital experiences, retail must evolve now to remain relevant tomorrow.

• Decode the values, expectations, and digital fluency of Gen Alpha
• Track their influence on parental purchasing decisions today
• Design retail experiences that reflect how this generation learns, shops, and connects
• Prepare your brand to meet Gen Alpha on platforms they’ll grow up with—from gaming to social commerce
• Anticipate the long-term implications of Gen Alpha’s worldview on loyalty, brand storytelling, and commerce