Richard Sejean | eTail Toronto

Day Two, Wednesday, Oct. 8

1:40 PM Keynote: Shaping the eTail Leaders of Tomorrow

Mastering the skills and mindset to thrive in a fast-changing digital marketplace.

In this session, we’ll explore the emerging capabilities that set tomorrow’s eTail leaders apart. We’ll share insights into the mindset and perspectives of the next generation of professionals, and how they are being prepared to navigate the challenges of today’s dynamic digital and global business landscape. The session will also touch on key trends shaping the future of eTail, and consider how curiosity, creativity, adaptability, critical thinking, and ethical awareness contribute to developing future-ready talent.

Key topics include:

Understanding the mindset and perspectives the next generation of professionals bring to eTail.
How the next generation is being prepared for a rapidly changing digital and global landscape.
Emerging trends that are shaping the future of eTail and digital business.
The role of curiosity, creativity, and adaptability in developing future-ready leaders.
The impact of critical thinking and ethical awareness on responsible decision-making.

2:00 PM Panel: Authenticity at Scale: How to Stay Genuine Across Channels and Markets

In today’s fragmented retail environment, customers demand consistency and authenticity from brands — no matter where, how, or when they engage. Yet scaling authenticity across global markets, digital platforms, and retail experiences is easier said than done. This session will explore how leading brands stay true to their core identity while adapting to diverse audiences and evolving expectations.

Examine the role of authenticity in building lasting trust across diverse customer segments.
Integrate CSR and social impact initiatives to demonstrate authentic values that deepen customer trust and loyalty.
Identify the risks of inconsistency when scaling brand voice and values.
Apply frameworks for aligning digital, in-store, and partner-led channels around a unified brand truth.
Leverage local market insights to adapt messaging without losing brand integrity.
Explore technology and AI tools that can help scale personalization while keeping interactions genuine.