Sara Assenza

Head of eCommerce Dermalogica

Day One, Tuesday, Oct. 7

2:15 PM Panel: Hyper-Personalization Tactics That Drive Long-Term Loyalty

In today’s ultra-competitive retail landscape, loyalty is earned. Consumers expect every interaction to be relevant, timely, and tailored to their unique needs. But real retention doesn’t come from one-off personalization tactics; it comes from consistently delivering meaningful, data-driven experiences across the entire customer journey.

This session explores how leading retailers are using advanced personalization strategies to build trust, increase lifetime value, and turn casual shoppers into devoted brand advocates.

  • Identify key moments across the customer journey where personalization drives retention and loyalty
  • Incorporate predictive analytics and AI to anticipate customer needs and deliver proactive experiences
  • Break down data and team silos to create seamless personalization across channels and departments
  • Measure the impact of personalization on customer lifetime value, churn, and repeat purchase rates

Check out the incredible speaker line-up to see who will be joining Sara.

Download The Latest Agenda