Shahla Rehman
Vice President Marketing LUS Brands
Day One, Tuesday, Oct. 7
1:00 PM Track A: Fireside Chat: From Idea to Impact: Building a Brand That Solves Real Problems
- Uncover the core problem your brand solves and position it as a differentiator.
- Simplify product positioning to resonate with underserved or fatigued consumers.
- Curate a product mix that balances innovation with customer demand.
- Identify and understand customer demographics to market with precision and authenticity.
- Leverage community feedback to fuel brand evolution and product development.
- Build the right team to support growth, from scrappy startup to scalable business.
- Explore how distribution strategies — from DTC to wholesale — can shape the future of your brand.
Check out the incredible speaker line-up to see who will be joining Shahla.
Download The Latest Agenda