Day 2: Next Level Personalization: The Immersive, Hyper-Tailored Shopping Experiences Customers Crave
Tuesday, May 5th, 2020
Constant frustration around social advertising is usually the result of spending too much time on the wrong things. We have seen a shift towards brands unifying creative and performance teams - and it’s working!
Through $2.5B of social ad spend in 2019 we have identified three ways these two teams can make their work more efficient and impactful.
In this talk, you’ll learn:
- The key KPIs of creative and performance teams, and what drives them
- What the creative<>performance workflow looks like for 2020
- How to nail the trifecta of data, automation and creativity