You’ve worked hard to win over customers who now love your brand, and yet Google and other tech titans have ~1000x (literally) more data about your customers than you do. Is this ok?

The tech titans set the rules in the battle for consumer attention, and capture outsized shares of YOUR revenue as a result. The most powerful weapon to fight back is consumer transactional data - from beyond your own properties.

Today, are you relying largely on data you generate just from what your customers buy from you? Are you paying data brokers to augment that thin stream of data with things like card purchase history or demographic information? Find out why those and other strategies are dead on arrival in the modern battlefield of consumer attention.

You need a zero-party data strategy in which you earn vast quantities of data from beyond your four walls, like the tech titans do, from consumers who willingly give it to you. Once you set that flywheel in motion, you’ll realize how astonishing it was that you ever got by without it.

Come hear from Uwe Stueckmann, former SVP, Strategic Marketing of Parkland, on his thoughts on zero-party data and how to get it.

Then, join us at the Roundtable session at 3:30 to discuss with your peers what you could do if you had 100x or even 1000x more data from customers than you currently have, spanning all their historical transactions from your direct competitors.

A highlight of eTail Toronto, roundtable discussions are your best opportunity to deep-dive into 2x 30-minute discussions and idea-share with your peers.  

Table 1: Taming Your Tech Stack: How to Prioritize the Right Updates at the Right Time 

An interactive roundtable led by Lee Trotter and Tovi Heilbronn to help brands evaluate and optimize their tech stack, leaving participants with a clear framework and actionable plan for digital growth.

Lee Trotter, Director, Digital Engagement, Data Realm 

Tovi Heilbronn, Principal Consultant, Uncork Solutions

Table 2: From Siloed to Strategic: How Big Retail Can Master the Modern Search Experience

With multiple agencies, platforms, and departments touching your search strategy, how confident are you that all those efforts are working together to help you own the Search Engine Results Page?

Adam Luck, Managing Director, Canada, DAC

Bhavin Prashad, Associate Vice President of Digital Media, DAC

Table 3: Small Steps to Make you Mighty - Retail Commerce

Lee Kaufman, Managing Partner, HOOPLAH

Jordan Medwid, Marketing Manager, apetito

Table 4: You Should Know Your Customers Better Than Google!

Tech giants know your customers better than you do. That needs to change. In this interactive roundtable hosted by Ario, we’ll explore what’s possible if you had 100x more customer data — from your own shoppers and even your competitors’ — and how that changes the way you personalize, target, and grow.

Sumit Agarwal, Co-Founder & CEO, Ario

Uwe Stueckmann, Ario Advisor, Innovate Marketing, Former SVP Loyalty & Marketing, Shoppers Drug Mart, Loblaws, Parkland