In performance marketing, efficiency is everything—but profit is the true north. This 20-minute case study explores how GE Appliances restructured Google Ads accounts with a product-level lens to drive meaningful improvements in profit margin, not just top-line revenue.

By designing a campaign strategy grounded in SKU-level performance, aligning ad strategy with real-time product and pricing insights, and breaking down silos between marketing, finance, and product teams, we created a data-informed foundation that powered smarter AI bidding with high-impact business data. Learn how aligning internal teams and rethinking your account architecture can shift your campaigns from performance at any cost to performance with purpose.