Vivian McCormick is a co-founder and the CEO of Wilet, a premium Canadian linen bedding and bath brand built on the belief that better rest changes everything. Vivian co-founded Wilet and led its brand-building over seven years — navigating rebrands, market shifts, and the realities of scaling a DTC brand — before a strategic acquisition by QE Home in 2025. She now leads Wilet within QE Home while supporting broader business development, bringing a co-founder's instinct for brand, customer, and creative to the next chapter of omnichannel growth.
Monday, May 4, 2026
9:15 AM Keynote Panel: Evolving Your Marketing Mix for a Winning Brand Strategy Across Channels
As digital, physical, and social environments converge, a unified brand presence has never been more critical. This panel examines how retailers are redefining their marketing mix to maximize reach, engagement, and return on investment.
- Build brand engagement through seamless blended and consistent touchpoints across in-store, online, and social
- Leverage data-driven marketing mix modeling and AI to optimize spend, personalize messaging, and dynamically allocate budget across channels
- Invest in loyalty programs, community building, and direct communication channels to foster lasting loyalty and increase customer lifetime value
Check out the incredible speaker line-up to see who will be joining Vivian.
Download The Latest Agenda