As digital, physical, and social environments converge, a unified brand presence has never been more critical. This panel examines how retailers are redefining their marketing mix to maximize reach, engagement, and return on investment.

• Build brand engagement through seamless blended and consistent touchpoints across in-store, online, and social
• Leverage data-driven marketing mix modeling and AI to optimize spend, personalize messaging, and dynamically allocate budget across channels
• Invest in loyalty programs, community building, and direct communication channels to foster lasting loyalty and increase customer lifetime value