Yvonne Anyon | eTail Toronto

Yvonne Anyon

Yvonne Anyon

Vice President Marketing & Communications London Drugs
Yvonne Anyon
Yvonne Anyon is a dynamic executive with over two decades of experience leading transformative marketing and communications strategies across major Canadian retail and consumer brands. Currently serving as Vice President of Marketing & Communications at London Drugs, Yvonne is a member of the Executive Committee, driving brand relevance, customer trust, and digital innovation for one of Canada’s most beloved retail brands. Her leadership has been instrumental in launching high-impact initiatives, including a digital transformation of loyalty programs, strategic partnerships like the Invictus Games 2025, and award-winning community relations campaigns. Under her guidance, London Drugs achieved significant gains in brand love, relevance, and employee engagement, while optimizing media spend and internal capabilities. Yvonne’s career spans senior roles at The North West Company, Loblaw Companies Limited, Sobeys Inc., and Grand & Toy, where she consistently delivered results through integrated marketing planning, customer insights, and brand development. She has led cross-functional teams, managed multimillion-dollar budgets, and spearheaded initiatives that align marketing with corporate strategy and operational excellence.

Tuesday, May 5, 2026

9:10 AM Panel Interactive: Nurturing a Loyal Community through Brand Storytelling in a Crowded Marketplace

In a marketplace full of competing voices, authentic storytelling is key to earning trust and building lasting loyalty. This session demonstrates how brands can craft and share meaningful narratives that foster emotional connection, cultural relevance, and an engaged brand community.

  • Craft authentic, values-driven narratives that resonate emotionally with customers, highlighting local connections, sustainability, and brand purpose
  • Culturally relevant storytelling that actively involves customers in the brand’s journey, creating a sense of belonging and community
  • Leverage multi-channel storytelling, including social media, influencer partnerships, and immersive content formats, to deepen engagement and differentiate your brand in a noisy marketplace 

Check out the incredible speaker line-up to see who will be joining Yvonne.

Download The Latest Agenda