October 07 - 08, 2025
Hyatt Regency Toronto, ON
Lexer’s Customer Data Platform unifies a company’s first
party data across disparate sources into one single customer view. We enrich a
company’s data with sources like Experian to understand the household income,
demographics of their customers as well as Lexer’s social data to provide
insight into their customers’ brand preferences, interests, etc based on their
social profiles. These insights help companies uncover valuable information
about their customers that were previously unknown to create rich and highly
specific segments.
These new segments provide our clients with ways to
effectively target their customers and prospects with personalized messages
across paid and owned channels with proven ROI for customer acquisition and
upsell: