eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON

1-888-482-6012

Tickets Are Going Fast - Get Yours Now! Group and Speaker Company Discounts Available.

 

Media Center

WhitepapersWhitepapers

  • Is the price right? Designing an effective shipping pricing strategyIs the price right? Designing an effective shipping pricing strategy
    A significant percentage of Canada’s online shoppers reach the checkout only to be deterred by shipping costs. Research shows that 64 per cent of shoppers abandoned their carts in the past due to “shipping costs [being] too high.” Conversely, 70 per cent of shoppers would shop more often with a merchant if they were offered free shipping with a minimum purchase.

    The online space represents an enormous opportunity for Canadian merchants. Roughly 8 in 10 Canadians are shopping online, and their online spend is both increasing and benefitting sellers of a wider variety of goods. Opportunity clearly beckons.
  • eCommerce Returns: From Costly Complication to Competitive AdvantageeCommerce Returns: From Costly Complication to Competitive Advantage
    Shoppers measure every merchant against the standard of best-in-class experiences that they’ve enjoyed, courtesy of some other merchant. Rather than meekly accept a gap between what they want and what a merchant offers, they go elsewhere.

    With online shopping steadily increasing, merchants who turn a blind eye to consumer expectations around returns are paying a higher price than they realize. The solution is to reduce the gap between what consumers want and what the merchant offers.
  • Connecting for ActionConnecting for Action
    How do today’s consumers consciously and unconsciously engage with different forms of advertising media – direct mail, email, display and pre-roll video, specifically?

    Do integrated media campaigns that combine direct mail and digital advertising have the same consumer impact as digital-only campaigns? And what effects does the sequencing of direct mail and digital advertising in integrated campaigns bring to bear on engagement? See what Canada Post and Ipsos found in a first-of-its-kind study that used a combination of neurophysiological and survey techniques.
  • Growing eCommerce in Canada Growing eCommerce in Canada
    By tapping into a rapid retail channel shift and the most lucrative online shopper segments, retailers position themselves – and the overall market – for continued e-commerce growth.

PDFPDF

  • Edging Out the Competition in Canadian RetailEdging Out the Competition in Canadian Retail
    This benchmark report, based on survey data from exclusive retail professionals attending the eTail Canada 2016 event, explores the critical business and technology investments that leading Canadian retailers are making today.

    In E
    dging Out the Competition in Canadian Retail, you will discover how retailers are achieving:
    • promotions based on store locations and online purchase behavior
    • an aggregated view of customer cross-channel purchase history
    • a global view of inventory across brick-and-mortar stores
  • Borderless Commerce & Beyond: eTail CanadaBorderless Commerce & Beyond: eTail Canada's 2017 Director's Report
    Our research has shown that the biggest factor in revenue growth for Canadian companies has been those that have adopted a customer centric model. Marketers who personalize their online shopping experiences have noted a 760% increase in revenue.

    Building an online marketing mix that drives business value is essential for eCommerce success. Offering buyers options to browse, buy, and deliver gives your business the foundation for a great online experience— not just for at home in Canada, but cross-border. It’s time for Canadian businesses to think outside the borderline.

    In this year’s Director’s Report, Megan Kessler, Director of eTail Canada, analyzes the forces driving retail success and innovation and discusses how the retail landscape is facing major change in 2017.

    Click on the image to download the report now.
  • eTail Canada 2016 Digital Adoption North AmericaeTail Canada 2016 Digital Adoption North America
    Digital Adoption North America: A look at the omnichannel development of American and Canadian brands- Key Findings
    • While both American and Canadian brands place priority on mobile targeting and in-store engagement, there is still a pronounced gap between early adopters and those on the end of the curve.
    • A large share of Canadian and American retailers are moving towards removing data silos and adopting single markers to track customer movements in a multichannel environment.
    • Continuing effectiveness of email may be the reason behind the  slower development of other digital channels.
    Click the image to download the report today
  • Attendee ListAttendee List

    eTail Canada is “the one stop shop” for ecommerce and multi-channel best practices, networking and technology evaluation for Canadian retailers.    

    Here’s A Snapshot Of Who Attended

    • 500+ Attendees
    • 90+ Speakers
    • From 200+ Companies including Adidas, Beyond the Rack, Cabela’s, Canadian Tire, Groupe Dynamite, Lululemon Athletica, L’Oreal Canada, Lowe’s, Purina, Sears, Staples, ToysRus, Well.ca and many more.

    Click on the image to download the 2017 attendee list now.

Reports & StudiesReports & Studies

  • How Canadian Retailers Are Confronting Inventory and Fulfillment ChallengesHow Canadian Retailers Are Confronting Inventory and Fulfillment Challenges
    The Canadian retail landscape is constantly changing. In an omnichannel world, Canadian brands are constantly being challenged to meet their customers on whatever channel is most convenient for them, and to deliver sold goods as efficiently as possible. Unfortunately, that is not always easy.

    This paper will assess how Canadian brands are responding to the omnichannel paradigm and what that means for their changing inventory management practices. Omni-channel retail is shaking up consumers’ expectations, making them accustomed to seamless shopping and ordering across channels and, just as importantly, expedited delivery at low costs. This poses a unique problem for Canadian retail brands.

    Click the banner to the left to download the paper now!
  • eTail Canada DirectoreTail Canada Director's Report
    With retail eCommerce sales in Canada expected to reach C$34.04 billion in 2016, Canadian businesses are “leap-frogging” over themselves for the next phase in its evolution. Retail market leaders continue major shifts to build online commerce and transform via digital innovation.

    In this year’s Director’s Report, Megan Kessler, Director of eTail Canada, analyzes the forces driving retail success and innovation and discusses how the retail landscape is facing major change in 2016.

    Click on the image to download the report now.