State of Digital Marketing in Canadian Retail

During May 2012, eTail Canada fielded more than 50 retailer surveys in order to uncover technology spending habits from a number of verticals, including but not limited to; apparel, sporting goods, consumer electronics, travel and hospitality, mass market retailers, as well as specialty/niche.

• Where are retailers spending, and why?
• What are their plans for technology spending in the next 3, 6 and 12 months?
• What insight can be gleaned from the research results?

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