eTail Canada 2021


Toronto, ON

State of Digital Marketing in Canadian Retail

During May 2012, eTail Canada fielded more than 50 retailer surveys in order to uncover technology spending habits from a number of verticals, including but not limited to; apparel, sporting goods, consumer electronics, travel and hospitality, mass market retailers, as well as specialty/niche.

  • Where are retailers spending, and why?
  • What are their plans for technology spending in the next 3, 6 and 12 months?
  • What insight can be gleaned from the research results?

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