eTail Canada 2020

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eTail Canada 2019 Director's Report

Each year, we build our eTail agenda and speaker faculty based on months of calls with senior-level eCommerce professionals and quantitative surveys. Not only does this research process help us build a cutting-edge conference agenda, we also roll that research into an annual Director's Report. In this Director's Report, we discuss the moment in time for Canadian eCommerce. We also deep dive into the industry drivers, challenges, opportunities, and what happens if retailers don't adopt the latest eCommerce strategies to move their business forward.


eTail Canada 2019 eCommerce Innovation Briefing

As a retail executive, it is more critical than ever to stay abreast of new technologies and strategies that are deployed to gain advantages in customer acquisition and retention. With the growth of Amazon taking place beside massive store closings, the risks and rewards of omnichannel innovation and eCommerce cannot be understated. In this brief report, we give a glimpse into how major retailers are finding new paths forward and positioning themselves for success.


Kiehl’s Increases Revenue by 31% with Basket Page Optimization

Inspired by other brands in the L’Oréal Luxe portfolio, such as Lancôme, Biotherm, Urban Decay and YSL Beauty, the digital teams at Kiehl’s started working with AB Tasty in January 2018. With the help of Léa Benquet, their dedicated Customer Success Manager, the team was even able to surpass their initial targets. Download the case study to learn more.


Bestseller Chooses Orckestra to Enable Omnichannel Fulfillment

Bestseller is a global fashion retailer that has been operating for more than 40 years, selling 11 in-house brands across thousands of retail store locations. They wanted to leverage in-store inventory to more efficiently fulfill their online orders by launching a new Ship from Store program. Their objectives included increasing the efficiency and speed of online order fulfillment, making better use of store inventory, and reducing fulfillment costs overall. Bestseller selected Orckestra’s Mobile Store Fulfillment solution to allow their stores to act as local shipping hubs, and to enable their store associates with a seamless user experience for picking, packing, and shipping online orders. Download the case study to learn more. 


5 Tips for Content that Converts

According to the Forrester report, The State of Retailing Online 20161, ecommerce industry conversion rates have stopped climbing at their previous (and expected) levels. Only 6 percentof retailers are seeing conversion rates higher than 10 percent, with most retailers’ rates hovering between 1 and 3 percent. Some of the biggest barriers to increasing conversions are:• A convoluted path to purchase• Static content — or boring product grids — that don’t inspire• Poor omnichannel designThese are common ecommerce challenges. The solution to improving ecommerce conversion rates lies in compelling digital shopping experiences that provide value to customers. When done right, relevant content improves awareness and engagement, drives online sales, and increases the lifetime value of customers.


Retail Marketer's Guide to Omnichannel Loyalty

Loyalty programs have long been characterized by points, punch cards, generic discounts, and rewards based on spend. These methods merely encourage transactional behaviors, which generally doesn’t help brands move the bottom line in the right direction. By comparison, the best loyalty programs are designed to deeply connect with customers and drive longterm, repeat business. But how do they do this? It boils down to the experience they provide. In this guide, we’ll explain four of the best loyalty strategies for retailers to implement in order to foster long-lasting emotional connections with customers and increase revenue and lifetime value.


Pure Players vs. Click-And-Mortars: Lessons From Digitally Native Brands and Traditional Retailers

The line between pure play eCommerce and brick-and-mortar retail is not as defined as it once was. Consumers’ omnichannel preferences have encouraged digitally native brands to invest in physical iterations of their brand experience, and the age of on-demand convenience has pushed stores to reinvent themselves online. We analyzed more than fifty million user sessions and one billion clicks to compare the digital performance of online-only brands and their store-based counterparts. Our research shows that pure play brands have figured out the most reliable path to conversion, banking on data to refine the customer experience. This mini-report is packed with data and tips for click-and-mortar brands seeking to take a page out of the pure play book to boost their digital ROI.


The Power of Video-Driven Experiences: What Attention, Emotion and Perception Can Tell Us About Good Advertising

As digital video advertising is increasingly embraced, new ad format options are rapidly emerging. To better understand the effectiveness of different formats, Exponential commissioned research firm EyeSee to evaluate the impact of Exponential's VDX ad formats when compared to standard pre-roll and display ad formats. Using a combination of eye tracking, facial coding, and survey questions, ad formats were assessed for their ability to capture and sustain viewer attention, foster emotional engagement, and ultimately influence brand perception. 


Why Pay U.S. Duty When You Don’t Have to?

Merchandise imported into the U.S. from overseas, which is then distributed to U.S. e-tail customers, is normally subject to customs duty. The rates of duty vary by tariff classification and country of origin. For example, duty on apparel into the U.S. is on average 20% and could be as high as 32%.


Navigating the Complexities of International Markets: The 2018 eTail Canada Benchmark Report

New for 2018, eTail Canada and Radial have uncovered the most pressing challenges related to international expansions and broken down the strategies that leading retailers are using to combat them. Claim your copy of the research and gain access to the perspectives of leading Canadian retailers. 


Breaking the Border: International Opportunities for Growing Canadian Retailers

Canadian retailers face unique barriers when engaging customers abroad, most notably in the United States. Smaller Canadian retailers are looking towards cost-effective solutions and partnerships that will enable them to build out omnichannel, service, and fulfillment capabilities in Canada and abroad.Breaking the Border provides insights into these retailers’ biggest fulfillment, service, and omnichannel challenges to profitability when engaging customers across borders. You will discover:What methods Canadian retailers will adopt to broaden customer service capabilitiesHow these retailers are responding to growing demand for customer service to drive revenueWhich omnichannel capabilities retailers will expand to meet evolving consumer demands


How Canadian Retailers Are Confronting Inventory and Fulfillment Challenges

The Canadian retail landscape is constantly changing. In an omnichannel world, Canadian brands are constantly being challenged to meet their customers on whatever channel is most convenient for them, and to deliver sold goods as efficiently as possible. Unfortunately, that is not always easy. This paper will assess how Canadian brands are responding to the omnichannel paradigm and what that means for their changing inventory management practices. Omni-channel retail is shaking up consumers’ expectations, making them accustomed to seamless shopping and ordering across channels and, just as importantly, expedited delivery at low costs. This poses a unique problem for Canadian retail brands. Click the banner to the left to download the paper now!


2018 eCommerce Innovation Briefing

As Amazon’s retail dominance continues to expand alongside massive store closings by established retailers like Macy’s, Sears, and JC Penney, the need for strategic omni-channel innovation and eCommerce cannot be understated. In our reports and conferences, our audiences are privy to an exclusive, behind-the-scenes look at the most successful eCommerce and omni-channel retail initiatives. In this brief report, we give a snapshot of how several small and large retailers are accepting omni-channel growing pains, prioritizing customer experience, and reaping the benefits.


Digital Consumers - How Canadians Will Shop and Spend Differently

Nearly universal access to the internet and fast technology development made fundamental shifts to the commerce landscape in Canada.This extract identifies the characteristics, motivations and shopping preferences of the emerging digitally savvy consumer and highlights how companies and brands can better reach the market.DOWNLOAD NOW TO:Discover what drives and influences Canadian e-commerce spendingUnderstand how digital consumers shop differentlyIdentify the differences in shopping preferences between generations 



Want even more reading material? View whitepapers and reports from our 2018 event.

2018 Media Center

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