Every marketer grapples with it, so we need to talk about it. Since many retailers are loathe to share their own data we will present three case studies to the panel and ask their opinion on how companies X, Y, and Z should allocate their precious marketing dollars in the hopes that we shed light on:
· How are retailers making the decisions to allocate their budget?
· What is their marketing mix?
· How do they figure out effective spend?
· Paid search regardless of where you are
Krishna Patel
Program Director
eTail Canada
Eva Salem
Vice President, Marketing
Canadian Tire Corporation
Idan Driman
Director of Marketing
Toys R Us
Jeremy Robinson
Chief Marketing Officer
SoYoung
Carly Steinberg
Director, Marketing
Well.ca