Melanie has a long history with Toys“R”Us, first joining the company in 1996 as a store manager in our Kitchener store.
She has quickly risen through the ranks since that time, taking on a series of merchandising and operational roles with increasing responsibility. In 2012, Melanie was promoted to Vice President, GMM for Core Toy, Learning and Impulse and then in 2015, she became Canada’s Chief Merchant and Vice President, GMM and also assumed leadership of the Merchandise Planning, Forecasting and Allocation functions.
During this time, Melanie has developed strong relationships with the vendor community, her global colleagues and as a member of the Global Commercial Committee (GCC). She is known for driving the business with passion and tenacity, as well as for developing innovative, customer-focused strategies and has a demonstrated track record of delivering growth in sales, market share and margin. A dedicated coach and mentor, Melanie has always championed the growth and development of her team.
Brandon Stranzl took a long, hard look at Sears Canada’s opportunities to better service its customers after taking the helm at Sears Canada Inc. as CEO and Executive Chairman in 2015, and created a disruptive and effective path to achieving change through technology and retail innovation.
In just a short year and a half Mr. Stranzl has reconceived Sears Canada as a brand, strengthened senior leadership, launched Sears Canada’s digital innovation hub, Initium, and developed a new customer-obsessed concept store format.
His background in financial portfolios and hedge fund management facilitates Brandon’s out of the box, start-up approach to business.
Before joining Canada Goose, Jackie Poriadjian-Asch served as the SVP of Global Brand Marketing at UFC where she spent almost a decade building the brand on a global scale. With more than 15 years’ experience focused on breaking new ground in content and distribution, Jackie will continue to build and oversee an integrated marketing team and will be responsible for developing a business intelligence practice to provide insights that will help shape strategy across all aspects of the business.
Peter is a Senior Executive with President, CEO and CMO experience including retail, fashion, hospitality, digital pure play, and consumer goods industries. Peter is a creator of brands and businesses, and can help accelerate even the most successful brands. Peter came to INDOCHINO to help fuel a global suit revolution. He served as Chief Executive Officer and Director at Lavalife Inc. from 2000-2003, and returned as President from 2010-2011 to lead a subsequent M&A transition. He also served as President of Milestones Restaurants from 2006-2009 where he delivered record sales and EBITDA results. Prior to that, Peter held Retail Executive positions at HBC and Eaton's. Peter is an enterprise leader with broad experience in strategy, P&L management, operations excellence, marketing management, revenue creation, talent development, and IT oversight for companies ranging from $3M to $200M.
Stéphane Bérubé has close to 20 years of experience in the beauty industry. After obtaining a Business Administration degree from Université Laval in Quebec in 1996, he started his career in Toronto in an international consumer goods company.
In 2002, he joined L’Oréal Canada as a Marketing Director for the Maybelline New York brand, where he contributed to the success of the brand’s partnership with Star Académie, which earned the team the “Marketer of the Year” award in 2003. He then moved on to become Brand Director for L’Oréal Paris in 2005 and became General Manager two years later. Amongst his various achievements, he initiated the brand’s successful partnership with the Toronto International Film Festival (TIFF).
In 2013, Stéphane Bérubé was named General Manager of Media and Innovation for L’Oréal Canada. In this role, he oversaw L’Oréal Canada’s media investments and negotiations, as well as experimentations and large-scale corporate sponsorships. In his current role of Vice-president Chief Marketing Officer, he is now in charge of expanding e-commerce, remodelling the company’s consumer approach and strengthening its presence in the digital ecosystem.
Jonathan has been in the web business since commercialization of the Internet. He has spent over 25 years helping a diverse list of brands understand their audience and leverage technology and data to build better product and customer experiences. He has worked with brands of all sizes including leading global players such as Walmart, Target, Williams-Sonoma, MasterCard, Dell, The New York Times, Ford and Google. Data-driven to the core, he is a recognized authority in the spheres of digital marketing, analytics, and customer experience.
Scott Adel currently serves as Head of Omnichanel for the Canadian leader Frank + Oak. He is a seasoned retail sales and operations professional whose main responsibilities include leading their omnichannel efforts, store operations and growth strategies, and developing and overseeing the execution of the in-store customer experience. Scott is a certified Project Management Professional (PMP) in good standing who has built an extensive 15-year retail career integrating technology and business processes in unique ways to drive engagement and business growth.
Erin Young joined Well.ca in October 2013 as CMO responsible for Marketing and Merchandising. Since joining the team she has spearheaded efforts to re-launch the brand, enhance content marketing, improve the shopping experience and onsite merchandising, accelerate new customer acquisition, expend Well.ca into physical retail and strengthen vendor management.
She has over 15 years of experience in the retail sector. Prior to joining Well.ca, Erin was a leader in McKinsey & Company North American Retail Practice where she led several large scale retail transformations in Canada and the US and worked closely with Drug, Grocery and Specialty retailers on the Strategy, Marketing, Merchandising and Operations topics with a focus on multi-channel. She also worked at Loblaw where she led the PC Blue Menu launch from concept to shelf.
Sajjad Hudda is a well-known and respected Senior Executive within the Retail sector with a career spanning over 25 years in fashion apparel both within Canada and Internationally. He has outstanding track record of consistent turnarounds and delivering year after year of profit growth.
Sajjad is currently the President of Nygard Retail. He has held that position since 2011. Nygard International is one of Canada's largest privately owned women's fashion apparel wholesaler and retailer. Nygard International operates over 150 stores in Canada and over 1500 “shop in shop” stores worldwide. Sajjad has led the international expansion into other markets and spearhead along side Peter Nygard the launch of the innovative Nygard SLIMS brand.
Vincent Thériault is the co-CEO and co-founder of Surmesur and a passionate entrepreneur whose main motivation is to do things differently. The Surmesur concept proves that he is not afraid to walk the unbeaten path. Vincent holds a Bachelor of Business Administration degree from Université Laval and shares his passion by mentoring up-and-coming entrepreneurs.
Kristy started her career in retail with leading cosmetics brands in the U.S. and Canada, including Clinique, Prescriptives, Stila, and Philosophy for over fifteen years. Throughout her experience in the cosmetics industry, as both a makeup artist and manager, Kristy oversaw event planning, inventory control, sales strategies, team building and training. Relocating to Canada in 2003, Kristy shifted gears and worked in executive recruiting for a few years, but went back to sales and eventually became a VP of Marketing where she oversaw SEO, SEM, PPC, direct mail and email campaigns, lead generation, conversion, user experience and account management. With this wide range of experience and skills she was ready to start something that would bring together her talents and be part of the sharing economy at the same time. Along with her business partner, Rent frock Repeat came to life, allowing women all across Canada to RENT a new designer dress for a fraction of the retail cost. Becoming an entrepreneur to a collaborative consumption business that disrupts the retail norm has taught Kristy countless new skills and lessons and gives her a chance to make an impact on women, the environment and the retail landscape.
Joanna Griffiths is the Founder, CEO and inventor of Knix Wear, one of the fastest growing companies in Canada and globally in the intimate apparel space. Knix Wear launched in winter of 2013 and three short years later Knix Wear has become a leader in active intimate apparel. The company holds the record for the most-funded fashion project in Kickstarter history and the most-funded women’s project with over $1.6M in product pre-sales for Knix Wear’s 8-in-1 Evolution Bra. The ever-expanding product line is available in over 500 retail stores across North America and at www.knixwear.com.
Griffiths has been profiled in Forbes, Fast Company, Entrepreneur Magazine, and Dragons’ Den among other media outlets. She holds an MBA with distinction from INSEAD and won the Business Venture Competition and the Women’s Award for Entrepreneurship – securing the initial capital to start the business. She sits on the advisory board for Master Card’s Youth Entrepreneurship Strategy and has a passion for mentoring other young female entrepreneurs.
Vincent Poirier graduated Laval Universitywith a degree in Actuarial Sciences. He co-founded Momzelle in 2007 withhis sister. The line of nursing apparel helps mothers feelcomfortable breastfeeding in public settings. It is sold online at www.momzelle.comand through independent retailers. Momzelle won Pure Play of the Year for smallbusinesses at the Canada Post E-Commerce Innovation Awards in 2016. Thisaward celebrates providing shoppers with an excellent e-commerce experience.
Gillian Stein is the CEO of Henry’s, the largest specialty imaging retailer in Canada. Under the tagline “Canada’s Greatest Camera Store” she is leading the transformation of the traditional retailer to a true omni-channel specialty business that prides itself on listening to its customers and the community. Born and raised in a retail environment, Gillian began working with the Henry’s team early on in her career in retail and has worked across a number of functions giving her a thorough understanding of the inner workings of the business.
Prior to joining Henry’s full time, Gillian worked within the global responsible investment research firm, Sustainalytics, and has held numerous positions in the public sector as well as the United Nations. Gillian has a Master’s degree in International Development from the University of Sussex in England, a Bachelor of Commerce from the University of McGill and is also a certified Project Management Professional (PMP).
Jessica is the Director of Omni Channels at Holt Renfrew. Jessica leads the operations and technology development of digital at Holt Renfrew, responsible for establishing, operationalizing and growing the online business while continuously launching strategic omni channel initiatives connecting online with in store. The eCommerce Operations team spans across Fulfillment, Customer Care, and Fraud, enabling back office end to end processes and tools. Jessica has experience in retail, beauty, wholesale, and digital across both mid-tier and luxury brands, and previously, was a Management Consultant in Accenture's Strategy Practice. Jessica has her MBA from Columbia Business School.
A strategic, innovative marketer, Roslyn has worked across Canada and the US in consumer packaged goods, cosmetics and retail. Her first experience in marketing was working on the Neutrogena and Marcelle brands in Canada, where she created and developed products for Marcelle cosmetics and leveraged the creative positioning of Neutrogena to build robust businesses. She went on to work in various roles in Coty Canada and US where as VP Marketing of Bath & Body and Fragrance she broke new ground in developing organic bath and body products. After she moved back to Canada, she took on a SVP for an entrepreneurial company founded by Randi Shinder called Fusion Brands Inc., and marketed brands Fusion Beauty, Clean Perfume and the development of an innovative hand sanitizer VeriPur.
After an extensive career in cosmetics and beauty, Roslyn joined the Reitmans Canada Ltd organization to lead the marketing team at Addition Elle. The challenge was to reposition Addition Elle and find a unique space in the plus retail market to rejuvenate the business. During her tenure at Addition Elle, Roslyn has created compelling social and media campaigns that have attracted a new customer to the chain and has rejuvenated the business.
Indar Chanicka is the Director of e-Commerce for L’Oreal Group’s The Body Shop Canada. He is a graduate of the University of San Fransisco and has over 12 years of Digital marketing and retail experience under his belt. This, combined with his 'out of the box' thinking, has allowed him to dramatically improve both online and in-store KPI's, as well as implement tools that has been rolled out across The Body Shop's US/CA business. In his current role, Indar oversees the entire eCommerce business, including Marketing, Merchandising, User Experience, Inventory and full P&L.
John works for adidas Canada Limited where he is the CRM & Digital Marketing Manager, responsible for all digital marketing activities for adidas and Reebok across Canada. Prior to joining adidas, John worked for a number of retailers including Canadian Tire Corporation, Grand & Toy, and The Home Depot, gaining 9 years of experience in eCommerce, digital marketing and merchandising, and brand management for both B2C and B2B business lines.
Johnny has been in the digital, CRM and email marketing space for over 10 years. He currently heads all email marketing initiatives for Indigo Books & Music Inc., which also includes the Chapters and Coles bookstore banners. Prior to Indigo, Johnny worked for Dell managing their consumer segment email program for over 4 years reporting into both the North American CRM group and separately to the marketing unit.
Email marketing is something Johnny is very passionate about because of its unique ability to help enrich a customer’s lifecycle for brands through meaningful and impactful communications. Email can drive acquisition, retain valued customers, increase brand loyalty, promote cross-category shopping, leverage real-time action-based behaviors and much more. He believes to deliver meaningful communications, integration of the right technology, data & marketing platforms are needed.
As the Vice President, E-Commerce and Marketing, James is responsible for leading the marketing efforts at Roots with a focus on partnerships, loyalty, non-traditional and digital marketing. Additionally he is responsible for the company’s digital and integrated commerce programs. He joined Roots 10+ years ago and has functioned in a number of roles within the organization primarily focused in the areas of digital commerce, marketing and direct to consumer sales.
His role in marketing at Roots and his passion for integrating digital technologies into marketing programs have lead to Roots winning numerous awards and accolades including being nominated as a finalist for a Webby award in a category with brands like Google and Adobe. James has also spoken to audiences and industry journals worldwide on the topics of marketing, social media and online retail and recently co-authored a book published by Aspatore Books.
With a background in Fashion and eCommerce, Lauren's career has focused on creating digital brand experiences by combining technology, design and content. With a Bachelor of Management from Dalhousie University and an Associate’s Degree in Fashion Marketing from Parsons The New School for Design, Lauren spent five years developing her career in New York City, working with brands such as Calvin Klein, Stella McCartney and Nicole Miller. In 2014, Lauren joined Roots Canada as Director of Omni-Channel Commerce, and is responsible for overseeing the eCommerce and creative Marketing teams in the development of a strategy to grow online sales and increase customer engagement.
Mike Moussa, Associate Vice-President of eCommerce at Canada’s number one sporting goods retailer – FGL Sports Ltd., joined in 2012. After inheriting one online banner and no digital budget, eCommerce sales have now increased 10x and FGL’s online portfolio has tripled to include all three banners, Sport Chek, Atmosphere and Pro Hockey Life, with booming digital advertising priorities.
Leading a talented eCommerce team that supports the merchandising, content creation and conversion rate optimization activities across these banners, Mike provides strategic omni-channel direction (although he’s not a fan of the term omni-channel)to help drive sales both online and in-store. When it comes to his work, he has the most fun diving into eCommerce and UX analytics, but can also be found dabbling in life-hacking tests and digital marketing.
Richard Betanzos joined Bentley Leathers in January 2016 as Director of eCommerce and Omnichannel, responsible for all aspects of Bentley's online business along with the architecture and oversight of Bentley's omnichannel roadmap. With over thirteen years experience in SEO, SEM, UA, UX, performance marketing and analytics, Richard maintains a passion for creating stellar online shopping experiences borne out of future-forward e-commerce strategies that bridge the gap between e-tail and retail.
Prior to joining Bentley he served as an eCommerce consultant at Groupe Dynamite, where his mandates included Oracle ATG platform migration, new technology integration, UX optimization and analytics platforms alignment and analysis for both Garageclothing.com and Dynamiteclothing.com.
Past positions include Sr. Director, Acquisition Marketing at Woozworld.com, SEM & Comparison Shopping Manager at Ice.com & Diamond.com and six years with Klicksmart Marketing as an online performance marketer specializing in direct response and user acquisition. Prior to 2004, Richard enjoyed a successful career in the Canadian film & television industry as a sound designer and re-recording mixer, earning numerous Gemini and Genie nominations along with a Gemini award for best sound.
At BuildDirect, Joseph sits on the executive committee, and oversees brand, digital marketing, sales, customer service, business development, public relations, communications, merchandising, design and investor relations. He is an e-commerce and innovation executive, with over 15 years in leadership positions at Amazon and Procter & Gamble. He has extensive experience operating end-to-end businesses and leading organizations across companies and cultures in Asia, North America, South America, and Europe. Joseph is a graduate of the Harvard Business School, and holds a Bachelor of Business Administration from Wilfrid Laurier University School of Business and Economics.
After earning a masters in business, Audrey began her career in Ecommerce at La Vie En Rose. She joined the ALDO Group in 2013 as the Ecommerce Manager for their Little Burgundy division. Her omni-channel vision allowed her to quickly rise to the role of Marketing and Ecommerce Director in 2015, overseeing both digital and brick-and-mortar marketing, as well as managing a team of designers. She now works for Genesco who acquired the Little Burgundy division in December 2015.
Involved in ecommerce and internet marketing since 2006, Brahm has varied experience, from pure play startups, international brands and traditional retail, to various ecommerce operations both small and large. His passions are centered around internet, technology and business efficiencies. He currently oversees the ecommerce operations across 8 brands with YM Inc. and is building out and acting on a 5 year roadmap as the organization tackles the digital era.
Johnny Russo joined Mark’s as the Associate Vice President of Digital Marketing and Ecommerce in January 2016. Previous to joining the Mark’s team, Johnny worked at Bentley Leathers Inc. and was brought on to lead their Ecommerce and Digital Marketing. He was tasked with re-launching the new, fully responsive Bentley Ecommerce experience in May 2015. Prior to Bentley, Johnny worked in similar capacities for Mexx Canada and Buffalo David Bitton, overseeing everything from digital marketing, ecommerce, social media, operations, customer service, web design, and project management.
Johnny has over 10 years of online marketing and ecommerce experience in the retail, manufacturing, mobile, and software sectors. Johnny is energetic and passionate about the Ecommerce and Digital Marketing fields, often speaking at numerous industry events, as well as sitting on the Board of Advisors for Etail Canada and Ecom MTL. Johnny is obsessively trying to optimize and improve upon the online and omni-channel customer experience. He believes vendors are partners, and the IT and finance departments are friends.
Tanbir Grover is the Senior Director of eCommerce for Lowe's Canada. He joined Lowe's in the summer of 2012, to lead and establish Lowes.ca as a comprehensive destination for home improvement products and inspiration. Prior to joining Lowe's, Tanbir was the Director of eCommerce at The Hudson's Bay Company where he successfully launched the site and was instrumental in its growth and success. Tanbir has also worked for Sears Canada in managing their online business and has a diverse set of experiences through his work with Coca-Cola and Bombardier. With an Honours Degree in Commerce from McMaster University and an MBA from the Rotman School of Management at the University of Toronto, Tanbir is a well-known and well respected advocate of Canada's emerging eCommerce industry.
Armed with a degree in industrial engineering, more than 10 years’ experience in supply chain management, and 8 years’ consulting experience, Philippe has led projects and enhanced operations in a wide range of construction and consumer goods companies. As Director of Supply Chain and Logistics for Bouclair, he manages strategic planning for inventory, warehousing, logistics, and order fulfillment processes.
Nathalie Binda is a marketing executive with expertise in women’s activewear and the wellness space for the last 12 years. She has deep proficiency in developing and implementing innovative strategic tactics for brand building and sales growth, in Canada and worldwide. A visionary thinker, she specializes in forward-thinking initiatives – from product launches to new wellness platforms and experiences – that create brand equity while bringing real value to the consumer.
As the Director of eCommerce Merchandising for Hudson’s Bay since 2015, Adam leads the merchandising growth strategy for thebay.com, one of Canada’s largest eCommerce sites.
Adam has over 20 years of retail experience with eCommerce becoming his primary focus in 2008 and omni-channel strategies at the heart of each role since. Past companies include Walmart, Office Depot and Staples
Vicki Marcoux works at Reitmans Canada Limited as the eCommerce Manager for Thyme Maternity, responsible for the division’s digital and integrated eCommerce activities. She is in charge of developing strategies to grow online sales and increase customer acquisition. Prior to her work at Thyme Maternity, she was a key player in the expansion of the Ashley Graham brand in the US for the Addition Elle division, the launch of the Hyba brand in-store and online and the growth of all online retargeting tactics for the five Reitmans Canada Limited divisions.
Vicki holds a Bachelor’s Degree in Business Administration from HEC Montreal. As well as her impressive background in communications and marketing, she also possesses extensive experience in digital strategy and performance media. After honing her craft in the cosmetics and beauty industry, she went back to her first passion: the world of fashion and retail.
Shaeleigh Afton has been committed to innovation in e-commerce since completing the Fashion/Business program at Humber College, Toronto. From the outset of her four-plus year career at Gotstyle Menswear (and the beginning of their journey in e-comm), she has demonstrated a relentless dedication to creating the ultimate customer experience. Her focus on wallet-less payment and mobile app development for the brand are at the forefront of technology, utilizing her unique skill at reading and understanding retail behaviour and patterns – both online and in brick & mortar locations. She effortlessly merges creative and business driven concepts to present content that is engaging, sharable and sales-orien ted. Shaeleigh's success is based on her singular vision and experience, and her ongoing willingness to learn and improve.
Erin has spent the last decade immersed in all things digital, a passion she currently funnels into her job leading the in-house digital communications agency, HyperLab, at Nestle Purina Canada, and which recently earned her a spot on Marketing Magazine’s Top 30 Under 30.
As a strategic planner with a focus on digital & emerging channels, her experience includes technology, creative & content, user experience, research & data science, media, PR, shopper marketing, and more. She has worked on major brands and at top agencies with clients across CPG, Media & Entertainment, Health & Beauty, Non-Profit, B2B, Financial Services, Retail, QSR, and Healthcare. Her diverse experience across categories and capabilities allows her to bring a unique perspective to her work that embraces today’s omnichannel world by viewing consumer behavior, technology, creative and data holistically.
When she’s not working, she can be found researching and testing the latest technology and gadgets, following her artistic passions through photography, video and writing, or simply spending time with friends and family. She is a self-proclaimed Netflixaholic, and loves to read blogs, online magazines, and scroll endlessly through Instagram.
To learn more about Erin, please visit http://erinmckeever.wordpress.com
Brad Davies is the Director of eCommerce at Grand & Toy Limited, an Office Depot Inc. company which is one of North America’s largest online retailers. Brad has nearly 20 years of working in e-commerce, primarily in the B2B space. Since joining Grand & Toy in 2006 he has been part of an online evolution through digital marketing, sales enablement, analytics, merchandising and development of a website that grew from an online catalogue to its newest iteration in responsive design. Grandandtoy.com delivers accountability and control to a broad audience in the B2B space while leveraging the best practices and expectations of the B2C space.
Tom is the US and Canada eCommerce Manager at Moleskine, a brand that encompasses a family of nomadic objects: notebooks, planners, bags, and writing instruments.
In his professional career, Tom has worked in the eCommerce industry at various roles and industries on both the retailer and agency side. Currently, he spends his working hours building the Moleskine online brand, focusing on UX, digital marketing, customer service, and operations. Out of the office, you can find Tom enjoying everything outdoors; snowboarding, hiking, and camping.
With 8 years of global experience in eCommerce, focusing on data-driven marketing, Lisa is passionate for utilizing data to guide retention strategy and improve customer experience.
Celine is currently Manager of Pricing Decision Support at Walmart Canada where she helps merchants use big data to make better pricing decisions.
Celine joined Walmart Canada after graduating with a Bachelor of Commerce from Queen’s University. She was part of the fourth cohort of the D.A.R.E. rotational leadership program where she spent 9 months rotating throughout the business learning about the fast-paced world of retail before taking on a buying position on the ladies “athleisure” apparel desk.
Outside of the office, Celine is a fitness and nutrition enthusiast and is passionate about millennial women’s career development. She combined these passions to found Smart Girls Sweat, a “sweatworking” (networking + working out) event series is designed for career-driven young women who want to network, develop professionally & maintain a healthy, active lifestyle.
Amy is an e-commerce professional with strong analytical skills specializing in product management and project analysis in an agile world, using an iterative approach to large projects, focused on increasing conversion and moving KPIs.
Formerly heading up three teams at Zappos, focusing mainly on a platform migration and introduction of online exchanges as a new feature, she was recruited by Tempur Sealy in early 2016 to tackle another platform migration and enhance their overall digital experience.
Tony Long is a Marketing Technology innovator with over 20 years of global leadership of initiatives that combine marketing, technology and commerce. His diversified background includes founding one of the first “Silicon Alley” web development shop in the mid 1990’s, consulting on digital marketing projects across numerous industries, serving as senior leadership with tech and non-tech start-ups, and heading marketing initiatives for clients across the US and Europe that included major retail, banking, consumer products and sporting franchises.
Prior to joining Kimberly-Clark, Tony served in leadership roles in several prominent digital agencies as well as being SVP of Sales & Marketing of Revell-Monogram, the global toy & hobby brand. While with WhittmanHart he won WebAward honors for Consumer Goods Standard of Excellence (Black & Decker Site Redesign) & Automotive Standard of Excellence (Harley-Davidson Bike Builder). He is the author of “Data Is Currency”, an early exploration into the way data and content are fungible assets that companies need to leverage for competitive advantage.
Trisha specializes in Etsy's offline activations and community events. She's responsible for partnerships across Canada, often focused on connecting Etsy artists and their products with notable retailers such as Drake General Store, Frank + Oak and DavidsTea. She has also managed several Etsy marketplaces including those at the One of a Kind Show, WayHome Music + Arts Festival and Calgary Stampede. Outside of Etsy, Trisha co-founded Souvenir, a series of pop-ups and now permanent design shop in Toronto's west end where she consults on product curation.
Ludovic Bégué is Customer Experience Director at Group Dynamite, a Canada-based clothing company that operates Garage and Dynamite. He is working on implementing their first loyalty program supported by a mobile application, and advanced analytics capacities.
Before joining Group Dynamite, he worked 8 years at Yves Rocher setting new standards in terms of customer analytics / BI and relationship marketing. He then joined Etablissement Français du Sang as head of marketing and development where he rolled out a complete CRM approach to encourage blood donation and improve donors’ loyalty. He moved to Canada in 2011, successfully launching consumer centric strategies for leaders in their industry; Reitmans Canada, Cirque du Soleil and Nestlé Nespresso.
Katie Drechsel is Vice President of Marketing at Saje Natural Wellness. She leads all marketing efforts, including digital marketing, eCommerce business, customer experience and traditional marketing such as PR, social, events and campaigns. Since joining the executive team, Saje’s revenue has grown over 1018%, and so has their store count – growing from 15 to 48 across Canada (and now in the United States) in just two years.
Her career in marketing is defined by her longstanding passion and talent for leading innovation and growth. Recognized as a brand builder, digital first marketer, customer service champion and unified commerce advocate, she is truly at her best when building high-functioning teams and defining new spaces. At Saje she has helped help the company triple its online revenue and supported the business as it has grown from 15 stores to 48 over the past two years including their first stores in the United States. Prior to joining Saje, Katie was the Director of Digital and eCommerce at Vega.
Outside of work, Katie takes full advantage of the beautiful mountains of BC’s west coast by spending her free time skiing, trail running, hiking or sharing a glass of wine with her fiancé.
Jacqueline is currently the Director, Talent Acquisition- Corporate for Hudson’s Bay Company. She currently leads, develops and executes the corporate recruitment strategy across North America. Previously, she worked for organizations such as Pivotal Staffing Solutions and Town Shoes Limited leading the recruitment functions. Jacqueline has over 15 years recruitment experience working within retail/hospitality/corporate functions.
Jacqueline is a successful talent leader who strives to empower her team to be world class leaders in Talent Acquisition and bring top talent to the organization. She inspires her team to think creatively and empowers them with authority and resources to consider untested approaches that will benefit the organization.
Patrick is currently Team Leader for BESTSELLER Canada Ecommerce, responsible for sales, merchandising and digital marketing strategy for various brands, primarily focused on JACK & JONES. In the past, he has been responsible for the operations and fraud teams for all of BESTSELLER Canada’s online brands.
Patrick’s experience with ecommerce began by implementing a ship from store program across Canada for a leading apparel retail chain of 250 stores. Following that, he continued to drive various operational and technical infrastructure projects before transitioning into his current role at BESTSELLER Canada.
Neil Turner has be part of the digital marketing space since 2006. His roots are in affiliate marketing where he developed and launched performance based lead generation campaigns for companies such as Match.com and Groupon. In 2012 he began working at Canada’s Motorcycle taking on a multi-purpose role. He now leads the Marketing Department and is responsible for all marketing initiatives. Doing so, he is devoted to implementing ROI focused marketing campaigns and is excited about the new challenge of building the Brand.
Jose Lustre is currently the Senior Director of Strategic Initiatives at Beachbody.
Through its fitness programs and nutritional products, Beachbody has helped over 23 million customers reach their fitness, nutrition, and weight-loss goals. The company is based in Santa Monica, California, has over 1000 employees, and reached $1B USD in sales in 2015.
At Beachbody, Jose leads massive, complex and enterprise-wide initiatives. Foremost of these is the expansion of Beachbody into international markets, of which he and his team manage all legal, marketing, supply chain, tax, and technology activities. Jose launched TeamBeachbody.ca in 2014 and Beachbody.ca in 2015. He continues to probe into nooks and crannies of business operations to surface untapped value.
Maxwell brings nearly 20 years of experience in multi-channel marketing with a specialization in E-commerce, SEM/SEO, content creation, lead generation and emerging digital marketing technologies, strategies and associated tactics.
His past positions include time spent at Henrys, Canon and NRG Home Solar based out of Houston. He has created and directed multi-channel targeted campaigns in the US and Canada for some of North Americas most respected brands.
For the last 25 years, Elisa Wong has been involved in marketingin a variety of sectors, including the pharmaceutical industry (medical devices and OTC), the fashion industry (wholesale andretail), and currently, the travel goods industry. Having been exposed, overthe years, to different business models, marketing practices, and client &consumer profiles,
Ms Wong has acquired a unique set of marketing skills and toolsthat she continues to hone as she leads Holiday Group’s traditional andnon-traditional marketing efforts into innovative digital and E-commercechannels. Her role includes overseeingthe E-Commerce business strategy through all brands, generating creative &content, and managing merchandiseto ensure that product and pricing are in line with brand strategies andconsumer experiences.
Olivier is the Digital Marketing Director at Golf Avenue [www.golfavenue.com], the largest online used golf equipment retailer in Canada and one of the largests in North America. He’s also the Head Digital Marketing at Oatbox [www.oatbox.com], a fast growing breakfast subscription company based out of Montreal.
Before joining Golf Avenue and Oatbox, Olivier co-founded Sonder [www.sonder.com], as the head of marketing. Sonder is now one of most promising venture-backed startups in Canada.
David is experienced in a variety of business and marketing disciplines, with extensive experience in lead acquisition, digital strategy & online revenue generation. He is an ambitious entrepreneur and has been a co-Founder of Canadian companies such as LiveOutThere.com and Reliv. David has also advised dozens of online businesses at every stage of maturity.
David has worked with some of the most compelling brands in the world, including Bayer, HBO Comedy, Virgin Mobile, Wendy’s, GM and others. As a speaker and educator, he has shared insights with hundreds of businesses on topics such as entrepreneurship, revenue models, data analysis and more.
Shem is currently leading all revenue generating activities at StickerYou. Shem and the team are driving a roughly 70% Y/Y growth with approximately 90% of the revenue being generated from exports outside of Canada. StickerYou is a Toronto based ecommerce/technology company that creates custom die-cut stickers, labels, decals, temporary tattoos and other ‘sticky products’. StickerYou is a Worldwide leader in low run custom stickers and label products. Previously Shem was with HP where he led e-Business and Ecommerce for Canada and Latin America, as well as being a partner in an email marketing start-up.
Jennifer is a leader in multi-channel Marketing strategy, and has spearheaded countless initiatives to support the industry, most recently, the introduction of Smartmail Marketing™ to the marketplace. She joined Canada Post in 2006 and has led teams of experts who bring hands-on marketing experience and knowledge to a wealth of customers, agencies and industry partners across the country. Jennifer and her team have also developed business-building marketing initiatives to inspire marketers, agencies and industry partners, show the art of “what is possible” and to drive multi-channel business growth for Canada Post, across both Smartmail Marketing and eCommerce services. In her current role, she is focusing her efforts on promoting industry best practices and marketing initiatives, and providing the education, platforms and support that help marketers act on insights to maximize their ROI.
As eBay Canada’s managing director, Andrea Stairs leads the Canadian strategy and operations of one of the world’s largest online marketplaces and Canada’s second largest e-commerce business. In this role, Andrea is responsible for cultivating eBay’s community of Canadian users -- from individual consumers to established brands and retailers -- and for overseeing all of eBay’s Canadian functions, including product management, marketing, business development, and public and government relations.
Andrea was most recently head of marketing for eBay Canada, managing the brand’s marketing strategy and execution. She was also instrumental in launching eBay’s French-Canadian website and in leading the eBay Motors team in Canada.
Andrea sits on a number of executive and advisory boards including Spinrite LP, Canada’s National Ballet School, The Information Technology Association of Canada (ITAC), Ontario’s Panel for Economic Growth & Prosperity, the Rotman School of Management’s Equity, Diversity & Inclusion committee, and Children First Canada (Council of Champions).
Greg Zakowicz has more than 10 years of experience in email, mobile and social media marketing. He regularly provides commerce marketers with in-depth analysis of their marketing programs, including recommendations for improvement, best practice support and implementation guidance and execution. Zakowicz often speaks on webinars and at ecommerce events such as IRCE, Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications including Multichannel Merchant, Internet Retailer, Total Retail, Retail TouchPoints and ClickZ and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter at @WhatsGregDoing.
As an expert in retail and all things ecommerce, Jim brings over 15 years of experience in online marketing and cross-channel programs for top retail clients. From strategic vision to implementation, Jim has led clients to successfully meet aggressive revenue and performance goals. His articles can be found in publications such as DMNews, ClickZ, TotalRetail and Multichannel Merchant. He has spoken at numerous industry events including IRCE, ROI Revolution, eTail East and Magento Imagine and has been featured in Forbes, USAToday and NPR’s Marketplace.
Marty Yaskowich is the VP of Retail Customer Development at iQmetrix. In a career that spans more than 20 years, Marty was most recently the EVP, Chief Innovation and Growth Officer for advertising agency DDB – leading the digital division, Tribal Worldwide. For more than 11 years, Marty played a key role in pitching to the C-suite of Clorox, Uber, Canadian Tourism, and McDonald’s, among many others. He was also the lead strategist for the recently-launched online insurance company Sonnet. More than 15 years ago, he worked with an interactive retail company in Windsor, Ont. that developed dealership kiosk and employee training technology for General Motors and Daimler Chrysler US.
Before life in marketing and technology, Marty was a sports and news reporter (and part-time broadcaster) for three daily newspapers in Canada.
Marina Chernyak leads the Retail and Ecommerce verticals at Visa – Canada’s leading payment brand. Marina serves as the face of Visa to many top merchants in Canada, with responsibility for building relationships and partnerships while driving Visa’s digital agenda with the continued convergence of eCommerce and mobile technologies in Canada. Prior to her current role, Marina led the partnership marketing team at Visa including the merchant activation for the 2010 Olympics in Vancouver. Marina also held roles in acceptance strategy and market development.
Allan has spent more than 20 years following his passion for rejuvenating companies, and for building experience in mission critical communications and software where the degree of reliability has to be almost 100%. His business development experience ranges from startup companies of 50 to 200 people, to companies of 100,000 people.
Building and leading high performance teams with the expertise and experience to accomplish the complex tasks businesses face today, has enabled Allan to achieve a record of success. He contributed to the business success of Solacom Technologies as Vice President of Business Development and CML Emergency Services as Director of Product Management. Further, he has held senior positions with world-class organizations such as Mitel Networks and Nortel Networks. In 2007, he was privileged to be the recipient of the Ottawa Business Journal Top 40 Under 40 award.
His ongoing success in leading collaborative teams that perform productively, and in building successful companies, is reflected in his business philosophy: it is not about the individual; it is about the company.
Shane is a Senior Account Executive at SourceKnowledge, a leading ad tech company in Montreal, Canada. Shane’s main role is managing accounts for various Fortune 500 companies and ensuring that all clients maximize their performance potential through data driven campaigns. He works closely with brands, agencies, app publishers, ecommerce and SaaS companies in order to integrate them into the full-stack marketing platform, Engage©, which gives marketers the tools they need to identify, recapture, convert and measure their audiences.
Amanda Bourlier is a senior research analyst at Euromonitor International, conducting multinational market intelligence studies on sectors including retail and consumer payments in North and South America. Her projects analyze business landscapes as well as economic and political conditions to identify consumer trends and market developments. Amanda’s work is featured in Euromonitor’s flagship syndicated research offering, Passport, which is used by Fortune 500 companies, leading banks and consultancies, and institutions of government and higher education worldwide. A graduate of the University of Michigan, her professional interests include international strategy and the effect of politics on business environments and consumers.
Born in Johannesburg, Lindsay migrated at a very young age to Toronto where she graduated from York University in Political Sciences. After graduation, she started working in retail for Levi’s where she learned the ropes of brick and mortar businesses and acquired customer service skills. After brief brush with the financial world where she made stock trading for her clients, she moved to Montreal and started her own business: A directory for moms who were making products from home and needed to be found (a first encounter with Local Marketing).
After working for different startups (including the one that bought her directory), Lindsay landed a sales position at SweetIQ in January 2016. With her understanding about how Local Marketing works and a natural disposition to help people, Lindsay thrives by offering solutions to her clients and building long lasting and nurturing relationships.
Lindsay sees Local Marketing evolving into an omnipresent tactic. “It will no longer be seen as an option, but as a necessity” – and marketers, brands and agencies are now understanding its real value. In a couple of years, and with the help of technology, we will see a seamless integration between what happens online and the actions consumers take offline. Her advice for her team: Act. Don’t wait. If something’s not working, take action, do something. That last email you send at the end of the day might be the one that makes a difference. You’ll see Lindsay exploring activities for her kids in the city and running “near me” searches for the best restaurants in town
Jessica joined Criteo in 2013 and runs the mid-market business across North and South America. Based in Boston, she leads new business development and the expansion of existing advertiser relationships. Prior to joining Criteo, Jessica was Director of Advertiser Development at Commission Junction, where she led client development initiatives for top IR 500 clients. With more than a decade of experience in digital advertising and client services, Jessica has been recognized for providing customers with strategies that drive long-term sustainable growth. Jessica earned her Bachelor's Degree in Management & Economics from the University of Massachusetts, Amherst.
A proud Canadian, Asif is a renowned global speaker, author and serial entrepreneur. He is currently focused on working as a consultant and venture capitalist to the location-based marketing services community. In support of this, Asif recently formed the Location Based Marketing Association - an international group dedicated to research and education in the space.
Prior to launching The LBMA, Asif built 4 start-ups and worked with companies as diverse as Limited Brands, IBM, Baxter Pharmaceuticals, Molson-Coors, BestBuy, American Airlines, Cineplex Entertainment, ING Bank, Vroom & Dreesman and L’Oreal. You can catch Asif’s weekly video podcast - This Week In Location-Based Marketing.
An avid technology evangelist, Asif also holds a degree in economics and management sciences from the University of Waterloo, is a adjunct professor at Penn State University, and can be found on Twitter @AsifRKhan
Mike has spearheaded the evolution of Canada Post’s USA and International shipping solutions. The growth of ecommerce has radically changed the landscape of cross-border shipping. Mike and his team understand that cost-effective residential delivery options are crucial to the success of Canadian online retailers; from the smallest SOHO to national brands and ecommerce platforms. Prior to joining Canada Post in 2006, Mike earned a B.A. from Concordia University in Montreal and supported the growth of small and medium businesses through Sales and Marketing roles at media giant Yellow Pages.
Brock has over a decade of experience evaluating and overseeing the implementation of customer-centric technologies to enhance operational processes that drive exceptional customer experiences.
As a systems analyst with Club Assist, the world’s largest roadside automotive services provider, Brock was tasked early on with responsibility for the North American implementation of the firm’s global ERP deployment. With a focus on building long-term strategic partnerships with both internal and external stakeholders he was able to build innovative new ways to service customers using mobile and cloud technologies. Within six short years, Brock’s innovative technology approach to service customers resulted in his promotion to Vice President Global IT. His responsibility spanned the globe with oversight of all technology for 500 staff members, 3,500 contracted service providers; which provided unrivaled service to 60 million automotive club members.
Currently as ShipTrack’s Senior Vice President Sales, Brock has global responsibility for the firms’ revenue objectives and it is his close customer relationships that are key to ensuring Shiptrack’s development program responds to market demands.
A creative project manager and detail-oriented professional, Megan specializes in eCommerce and omni-channel market research to build robust conferences. From program writing to onsite execution, she enjoys collaborating with speakers for their insightful presentations and meeting as many attendees as possible. Often asked how she keeps up her infectious energy up onsite, Megan credits yoga, jamming to Beyoncé, and entertaining her newborn son.