Heather Fadali | eTail Toronto

Heather Fadali

Heather Fadali

VP, Product Management & Innovation Loblaw Companies
Heather Fadali

Monday, May 4, 2026

11:20 AM Panel: Building a Cohesive, Compelling Customer Journey for the Ultimate Omnichannel Experience

In today’s consumer landscape, the customer is shopping anywhere, everywhere, all at once – and expects brands to keep up. How are retailers thinking about providing engaging, seamless brand experiences that exceed customer expectations no matter which channel the customer is shopping in?

  • Create seamless, consistent interactions by unifying online, mobile, and in-store channels, enabling customers to effortlessly shift between platforms and touchpoints
  • Use real-time data integration and AI-powered personalization to tailor messaging, offers, and product recommendations throughout every step of the customer journey
  • Invest in the right technologies to enhance convenience and customer satisfaction 

Check out the incredible speaker line-up to see who will be joining Heather.

Download The Latest Agenda