Day 1: Discovery Summit: Emerging Technologies, Search, & SEO
Monday, May 4th, 2020
This session will attempt to present a non-biased approach to talking about what today’s service providers are offering and how to determine the best fit for your business. This debate will embrace both sides of the coin and showcase different perspectives on vendor selection from Brands, Retailers as well technology providers.
Day 2: Next Level Personalization: The Immersive, Hyper-Tailored Shopping Experiences Customers Crave
Tuesday, May 5th, 2020
Are you an owner or manager of a brick and mortar and have just begun your journey into online sales? Have you been at it for a while and considering the pros and cons of having a presence in both? In this session Audrey shares how Genesco is making these decisions and driving results in online sales. Discussion includes:
- The evolution of the consumer buying process
- How retail and eCommerce influence each other
- The advantages of selling online
- The importance of Marketing
As an interactive session you’ll have the chance to hear what strategies Audrey and her team implemented and then break out into small groups to determine how you can apply these learnings at your own organizations.