Audrey Gauthier, VP, Marketing & eCommerce at Genesco (Little Burgundy Division)
Genesco (Little Burgundy Division) Logo

Audrey Gauthier

VP, Marketing & eCommerce
Genesco (Little Burgundy Division)

Check out the incredible speaker line-up to see who will be joining Audrey.

Download The Latest Agenda

Day 1: Discovery Summit: Emerging Technologies, Search, & SEO

Monday, May 4th, 2020

9:40 AM Panel: How To Pick The Right Service Provider When So Many Are Offering Similar Services

This session will attempt to present a non-biased approach to talking about what today’s service providers are offering and how to determine the best fit for your business. This debate will embrace both sides of the coin and showcase different perspectives on vendor selection from Brands, Retailers as well technology providers.

Day 2: Next Level Personalization: The Immersive, Hyper-Tailored Shopping Experiences Customers Crave

Tuesday, May 5th, 2020

2:30 PM Case Study Interactive: Driving eCommerce Sales Up When The Majority Of Your Revenue Comes From Brick And Mortar

Are you an owner or manager of a brick and mortar and have just begun your journey into online sales? Have you been at it for a while and considering the pros and cons of having a presence in both? In this session Audrey shares how Genesco is making these decisions and driving results in online sales. Discussion includes: 

  • The evolution of the consumer buying process 
  • How retail and eCommerce influence each other
  • The advantages of selling online 
  • The importance of Marketing 

As an interactive session you’ll have the chance to hear what strategies Audrey and her team implemented and then break out into small groups to determine how you can apply these learnings at your own organizations.