eTail Canada 2019

07 - 09 May, 2019

Hyatt Regency Toronto, ON

Becky Quanch

Senior Manager, Marketing – Digital, CRM & Culinary
Kraft Heinz Canada

3:00 PM Transforming a Legacy Loyalty Program Into a Modern Brand

1M daily subscribers?  Check.  Some of the best click through rates in the industry?  Check. 70% of consumers  over 55?  ….Check.  Join Becky as she breaks down Kraft Heinz Canada’s efforts to refocus on younger consumers while staying true to the needs of its core audience.   

  • Challenges faced during full rebrand
  • Lessons learned – what would I tell other brands to keep in mind?
Experimenting with processes to give an established brand more start-up qualities

Check out the incredible speaker line-up to see who will be joining Becky.

Download The Latest Agenda