07 - 09 May, 2019
Hyatt Regency Toronto, ON
Senior Manager, Marketing – Digital, CRM & Culinary
Kraft Heinz Canada
1M daily subscribers? Check. Some of the best click through rates in the industry? Check. 70% of consumers over 55? ….Check. Join Becky as she breaks down Kraft Heinz Canada’s efforts to refocus on younger consumers while staying true to the needs of its core audience.
- Challenges faced during full rebrand
- Lessons learned – what would I tell other brands to keep in mind?
Experimenting with processes to give an established brand more start-up qualities