eTail Canada 2021

2021

Toronto, ON

Brendan Toupin, Director, eCommerce at Best Buy Canada
Best Buy Canada Logo

Brendan Toupin


Director, eCommerce
Best Buy Canada

Check out the incredible speaker line-up to see who will be joining Brendan.

Download The Latest Agenda

Day 3: Customer Loyalty: How To Bring Your Customers Further Into Your Brand

Wednesday, May 6th, 2020


9:55 AM Best Buy On How To Deliver An Award-Winning Omni-Channel Experience

Best Buy’s eCommerce net sales are generated almost entirely in Canada, and that is no mistake. Brendan is responsible for driving the hugely profitable online customer experience for Bestbuy.ca and has learned some surprising lessons along the way. In this riveting talk, you’ll learn

  • Insights on best-in-class approaches to all eCommerce platforms including web, mobile, social  and shopping
  • How to effectively analyze data to develop smart data-driven solutions
  • Strength and strategies in breaking past silos and working with all functional eCommerce areas