eTail Canada 2020

Hyatt Regency Toronto, ON


Erin Reynolds, National Marketing Communications at Samsonite
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Erin Reynolds

National Marketing Communications

Check out the incredible speaker line-up to see who will be joining Erin.

Download The Latest Agenda

Day 2: Next Level Personalization: The Immersive, Hyper-Tailored Shopping Experiences Customers Crave

Tuesday, May 5th, 2020

3:30 PM Social Selling Mastery: Everything You Want To Know

When it comes to selling through social media, traditional marketing tactics don’t always apply. Samsonite’s head of national marketing communications shares her insights on how they’ve capitalized on social commerce in a big way. You’ll learn: 

  • How to harness all social media offers so that you can build your own social selling machine and keep it going at high speed for years to come 
  • How to use social research and content marketing interdependently in social selling 
  • The nuances of content marketing you must consider to get the engagement you are aiming for? 

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