eTail Canada 2020

Hyatt Regency Toronto, ON


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Mitchell Yapp

Director of Media & Analytics
Joe Fresh

Check out the incredible speaker line-up to see who will be joining Mitchell.

Download The Latest Agenda

Day 3: Customer Loyalty: How To Bring Your Customers Further Into Your Brand

Wednesday, May 6th, 2020

11:15 AM Panel: Buy Online And Pick Up In Store: Mastering The Speed Of eCommerce With The Human Elements Of Brick And Mortar

BOPIS (Buy Online Pick Up in Store) is becoming progressively more prevalent and provides incredible convenience for the busy individual who saves hours in the process. However, there is an entire ecosystem behind the scenes working to make this seamless from start to finish and much to consider. You will learn:

  • Examples of stellar return on investment from BOPIS, plus lessons learned from BOPIS strategies that didn’t work initially 
  • Unexpected inventory and fraud challenges and what to do about them 
  • How to impress and delight the customer by over-communicating everything about their purchase from start to finish

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